Monroe's motivated sequence is a technique for organizing persuasive speeches that inspire people to take action. It was developed in the mid-1930s by Alan H. Monroe at Purdue University.
Maps, Directions, and Place Reviews
Steps
Monroe's motivated sequence states that on the first step is to state the problem the customer is having, then explain it if one cannot solidify the need and give a representation of the situation that may occur.
There are many descriptions of Monroe's motivated sequence. Here is an example description by Dominic Spencer, an instructor at the University of Central Florida in 2011:
- Attention: Hey! Listen to me, you have a PROBLEM!
- Need: Let me EXPLAIN the problem.
- Satisfaction: But, I have a SOLUTION!
- Visualization: If we IMPLEMENT my solution, this is what will happen. Or, if we don't implement my solution, this is what will happen.
- Action: You can help me in this specific way. Will you help me?
Benefits
The advantage of Monroe's motivated sequence is that it emphasizes what the audience can do. Too often the audience feels like a situation is hopeless; Monroe's motivated sequence emphasizes the action the audience can take. It also helps the audience feel like the speaker knows the problem at hand and is listening to them instead of just tuning them out.
Source of the article : Wikipedia
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